Nike Aero-FIT
I had the pleasure of directing films for Nike’s latest innovations: Tiempo and Aero-FIT. Continuing our creative partnership with Nike, FutureDeluxe crafted two hero CG films for the SP26 Go Mad digital experience, bringing these innovations to life through abstract, tactile, and metaphorical storytelling—building intrigue without fully revealing the product.
The film
Leaning into the Go Mad aesthetic, the films embraced bold colour, surreal visuals, and unexpected metaphors to spark curiosity and excitement. Recently rolled out across Nike campuses in North America, Tokyo, and EMEA, the work was presented across a variety of screen sizes—including ultra-wide formats—alongside physical product displays, offering a sensory-driven entry point into Nike Football innovation.
R&D
