A pleasure I had to direct this lovely piece to mark the launch of the new Vietnamese sneaker from Bitis Hunter. This is a live-action & CG hybrid film.
Telling the story of the Vietnamese heritage, craft, construction and human beauty of the Bitis Hunter Street x VietMax sneaker.
This has been achieved through a carefully crafted choreographed dance performance coupled with computer-generated fabrics representing the shoe design and reacting to the dancer's movements.
The objective was to capture the rise and passion within Vietnamese culture, which inspired this uniques sneaker.