Mustang - Art Direction

This project was based around Ford Mustang’s new interactive app where users can select their desired colours and patterns to create their own bespoke iconic pony logo. This film was for cinema, TVC and social channels in the US.

My role as an Art Director was to develop and bring to life, variations of the iconic Ford Mustang logo based on the interactive application. I worked closely with the agency and director Fil Fury to develop different variations and looks through to the finished product.

On this project I lead a team based in The Mill’s New York office, as well as a team in London to develop the look and feel of the cars.

Agency

Agency: GTB

Producer: Maureen Marnon

Executive Creative Director: Matt Soldan

Creative Director: John Stoll

Global CCO: Tito Melega

Senior Art Director: Jimmy Morrissey

Art Director / Copywriter: Stephan Lacombe

Production

Production: Mill+

Director: FILFURY

Art Director : Raj Davsi

Executive Producer: Christina Thompson

Producers: Cynthia Louissaint, Tanya Fearon

Production Coordinator: Samuel Centore

Editorial

Editorial: The Mill

Lead Editor: Ryan McKenna

Editors: Brad Turner, Matthew Campbell

VFX Creative

VFX Creative: The Mill

2D Lead Artist: Kyle Cody

3D Lead Artist: Tom Bardwell

2D Artists: Ben Kwok, Ting Jung-Hsu, Jami Ross, James MacLachlan

3D Artists: Billy Jang, Constance Bensen, Incheol Jeong, Jackie Liao, Marcelo Cermak, Mike Garcia, Navdeep Singh, Pablo Estrella You, Scott Jung, Tim Kim, Jeff Lopez, Robert Moore, Michael Hunault, Eva Kuehlmann

Design: Syd Fini, Nick Woythaler, Filiberto Chiarinelli, Florian Thamer, Peter Tomaszewicz